What's the main thing you do or create and what's the best tool you use to promote it?
Jason: The main thing I do is to manage and write for my website, Comics Bulletin. The main things I do to promote the site involve social networking. The site is deeply invested in social networking, with an active Twitter feed, good Facebook community, frequent posts to Reddit, active inline commenting on our articles, etc. We really do see a bandwagon effect from the social networking work we've done, as more and more users visit the site, engage in content, and then return to the site to stay engaged. We've found that the most important thing for a site like ours is that we make it clear that we want two-way communications. And that works.
Scott: Main thing? Um...
A lot of writing that hasn't really seen the light of day except for friends. The only thing that has been released to the general public is the "Lost in Translation" series, which I've placed into a .sig on a forum I frequent and let people know exists on Facebook and Google+. Self-promotion, I lack it.
Ellen: The main thing I create is writing: Flash fiction or literary blog posts in occasional bursts, and a long-term project of a novel. The best tool for this, I suppose, is people. Not that I "use" them necessarily, but through the people I encounter I dream up knew characters, consider other perspectives, and think about what needs to be addressed, on big and small scales. Without people, there would be no humanity to capture, no readers, and no one to help. I work mostly with and through them.
Ewen: The main thing I make that people actually pay attention to is tabletop role-playing game stuff. If I want to draw attention to something I made I usually post about it on my blog (http://yarukizero.wordpress.com/), on Twitter, on the Story Games forum (there are lots of tabletop RPG forums, but SG tends to be one of the most receptive to the kinds of things I make), and more recently on Google+. It would be hard to pick any one as the best, but in terms of getting eyeballs on my blog as recorded by my usage stats, it's actually my RPG.net forum signature followed by Twitter and then Story Games. I don't actively try to promote stuff on RPG.net--the setup of the forum doesn't lend itself to that--but posting there does have an effect. My blog is probably the lynchpin of the whole thing, since it's where I have the actual content, including stuff like information about Japanese RPGs that's hard to find elsewhere.
Lauren: The main thing I do is write things on the Internet. But whether I'm writing about Web culture for the Daily Dot or anime fandom for my personal blog Otaku Journalist, just about everything gets a shout out on Twitter. It took three years, but my Twitter following is currently over a thousand. It's the best space for me to reach a lot of readers at once.
Of course, that doesn't mean I can just slap links up there haphazardly. I have to present them in a way I know my followers will find interesting, and in a volume that won't make them click unfollow. Needless to say, I post a lot of geeky, techy links and tend to leave the other topics out.
Serdar: My main thing is my writing, and I'm currently using my blog --
GenjiPress.com -- to do most of that promotion, with Facebook and Twitter to
drive traffic to it. That said:
- The blog is built on a publishing system that I've grown disenchanted
with, and at some point I'm going to migrate it to something more robust and
create a better design to go with it.
- The blog doesn't really do a very good job of promoting my work, and a big
part of that is the design I'm using. Whatever redesign I come up with is
going to revolve strongly around promoting my work, with that
front-and-center instead of a sidebar or a secondary consideration. I'm
trying to make the best of the current design as an interim measure.
- The writing itself is available only through Lulu.com, which I'm also in
the process of migrating away from. It's taking a lot longer than I would
have liked, though, but I want to get everything migrated out of that and
into CreateSpace by the end of this year.
Steve: For me it's my books and my websites, and they actually cross-promote each other. On top of that I do a newsletter that's a more personal and lesson-focused publication and a video blog.